Blistex
The feeling of soft lips, from shelf to screen
Lip expert Blistex stands for more than "the feeling of soft lips": there is a balm for everyone. That feeling had to come through in the redesign and appeal to a large group of users.
01
A new face
Blistex got a new face with a smile. Navigation between caring (Care) and repairing (Repair) products was improved, with clear icons such as SPF. The whole line was repro'd and the packshots follow GS1 guidelines.
02
A fresh product line
A fresh new line, ready to roll out through every sales channel, online and offline.
“Volkers thinks about what is good for our brand. Having everything from design to packshots in one place gives speed and quality.”
